SR. MEDIA & MARKETING OFFICER
JOB SUMMARY
We’re looking for a flexible and versatile Sr Media & Marketing Officer who will be responsible for the growth of WATAN brand name, promote our Organization and increase Followers, Partners and Donors engagement.
RESPONSIBILITY
Develop strategies and tactics to get the word out about our organization and drive qualified traffic to our front door
Design and implement local, national, international and social media strategy to align with WATAN goals
Design & deploy successful marketing campaigns and own their implementation from ideation to execution aligned with WATAN strategy
Suggest and implement direct marketing methods to increase the attention of the target audience
Manage and develop the WATAN's websites and media platforms
Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key players, Partners and Donors
Be in charge of marketing budget and allocate/invest funds wisely
Creating a wide range of different marketing materials.
Maintain a strong online image for the organization through website & social media
Liaise with business development department to ensure brand consistency
Measure and report performance of marketing campaigns, gain insight and assess against goals
Analyzing potential strategic partner relationships for organization marketing.
Maintain effective internal communications to ensure that all relevant organization functions are kept informed of marketing objectives.
Design and implement local, national, international and social media strategy to align with WATAN goals
Monitor local, national and international media agencies, and platforms
Communication with the press and ensure media coverage from the local, national, international media agencies, platforms (News TV channels- Newspaper - Radio - News websites) for WATAN activities, projects, and events
Oversee WATAN Visual Identity and all media products
Design and implement new features to develop brand awareness, like events and competitions
Experience in current technologies and trends in social media, design tools, and applications
Experience in advocacy campaigns, events management and implementation
Preparing and marketing proposals for fundraising projects
overseeing the fulfillment of donor-funded advocacy projects
Leading and managing processes of a strategic advocacy plan related to programmes
Preparing and marketing proposals for fundraising projects
Developing policy work and activities.
leading and overseeing media team in strategy, planning, tactical execution, implementation, optimization and performance analysis.
Train, motivate, grow and evaluate team-members
POSITION REQUIREMENTS
Abilities and Personal Skills
• BS/MS degree in Media & Marketing or a related field.
• Minimum experience five years in Media & Marketing together and managing, training and developing an integrated media team.
• Strong analytical and project management skills.
• Strong communication, interpersonal, facilitation, and diplomatic skills.
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Confident and dynamic personality.
• Excellent communication, lobbying, and active listening skills.